"Is this the real life; is this just fantasy...?"
Melbourne’s Loud&Clear Creative agency has created a new cinema and TV commercial for clients Strike Bowling, with whom it has partnered for the last four years.
The campaign, entitled The Space between, is an homage to “cheesy” French cinematic stereotypes, and aims to be bold and irreverent.
"We are really excited to bring this ad to life. Over the past 4 years with Strike we have helped to build a brand that has earned the right to make an ad like this,“said creative director Keith Walsh.
“To get noticed in advertising demands a little bravery, and Strike have shown a commitment to being bold, and having a unique voice' that's equal parts irreverent, and elegant."
Director Jordan Prosser said: “Audiences today are incredibly aware of how a brand perceives itself making a brand ad like 'The Space Between' is the perfect opportunity to show off the adventurous, playful nature of Strike as a brand and as a destination, whilst still portraying the core activities that define Strike as a venue.
"Knowing that the ad would be playing in cinemas meant we could have fun with a lot of old stereotypes; the cheesy French voiceover, the 'Fin' endboard, lots of arthouse symbolism, and of course, the extreme slowmotion.
“We shot it all on the Phantom and RED Camera systems, anywhere between 200 and 1500 frames per second. There's no way it's not going to be noticed playing in cinemas."