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Melbourne’s Data day headliners tackle data analysis problem affecting 50% of marketers

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By Steven Raeburn, N/A

May 7, 2013 | 2 min read

The Association for Data-driven Marketing and Advertising has announced its speakers for this month’s Data Day taking place in Melbourne on the 14th and 16th of the month.

Jodie Sangster of the ADMA

Mark Krolick of United Airlines (US) will headline the event, discussing how to use data creatively to engage with new and existing customers, and how to make use of customer data for target marketing and retention.

Andrew Smith, Head of Brand Marketing, Bupa Australia, George Hughes, Head of Everyday Rewards, Woolworths, Julia Thomas, Digital Marketing Manager, Sydney Festival and Ciarán Norris, Chief Digital Officer, Mindshare will also speak.

"We're thrilled to have Mark at the head of an outstanding roster of speakers in Melbourne and Sydney. It's a rare opportunity for Australian marketers to have a direct dialogue with a global data leader," said Jodie Sangster, CEO of the ADMA.

The theme of the event is “: Understanding the potential of a data-driven marketing strategy”: ADMA announced it had been selected as the topic after finding that 50% of marketers don't believe their team is adequately equipped to deal with and analyse data

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