#IndigenousPM challenges prejudice to spearhead education fundraising
Host, The Glue Society and PR agency One Green Bean have collaborated on a challenging and provocative funding campaign on behalf of the Australian Indigenous Education Foundation, leading with a portrait of an imagined indigenous Prime Minister, a possibility that two thirds of Australians say they believe will never happen.
Will it...?
The campaign aims to secure $100 million, to educate 7000 indigenous students, and commenced with a lead in The Australian.
“We are very appreciative of the support from all agencies and partners involved and their combined creative efforts to bring the #IndigenousPM campaign to life,” said Andrew Penfold, AIEF CEO.
“ In the few years that we've been pushing for change, we've achieved a 90% success rate, the highest success rate of any program in the country and nearly double the national average for Indigenous students completing year 12.
“While many of our Indigenous students may not want to be Prime Minister, we believe that quality education can open doors to boardrooms, cabinet and other influential offices - and that opening these doors can be nation changing."
Pete Baker of The Glue Society said: "Having met some of the students who are already benefitting from The AIEF's program, it inspired us to realise what the true end potential could be. It actually could be nation changing."
Laura Aldington, managing director at Host Sydney: "It's been a great pleasure for both Host and One Green Bean to provide our support to this campaign, raising awareness of the excellent work AIEF are doing to make the possibility of our first Indigenous Prime Minister that much closer to becoming a reality."