7 May 2013 - 9:26am | posted by | 1 comment

Facebook to launch video ads in two months

Facebook to launch video ads in two monthsFacebook to launch video ads in two months

Facebook could be set to unveil video advertising in newsfeeds from July, with the videos to play automatically without sound, providing users the options to play from start with sound if interested.

According to the Financial Times, companies such as Unilever, American Express and Coca-Cola are expected to take part in initial trials for the new ad product, along with other brands which sit on Facebook’s client council.

It has been suggested that each ad will only be up to 15 seconds long, and that users will only see content from one advertiser a day to begin with.

This is not the first update for marketers and advertisers that Facebook has made this year: it has also recently launched new advertising products such as Lookalike Audiences, Managed Custom Audiences, and Partner Categories, which help marketers improve their targeting capabilities on Facebook.

Last week, Facebook reported that almost a third of its advertising revenue for Q1 came through mobile.

Comments

7 May 2013 - 12:37
isphotolv

Adblock Plus have already made a great video on how ridiculous Facebook video ads sound.... https://www.youtube.com/watch?v

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...