Coca-Cola unveils ‘the happy flag’ campaign in Denmark with McCann
Having ‘discovered’ the Danish flag in the Coca-Cola logo, the drinks brand partnered with McCann Copenhagen in order to help spread happiness.
Denmark, which was recently rated the happiest country in the world by the UN, has a tradition to welcome people into the country with flags.
In order to celebrate this and make the event bigger, McCann created a special poster at Denmark’s biggest airport, where people could take flags straight from the Coca-Cola logo.
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