broadbandchoices.co.uk appoints Mark Irwin as marketing director
broadbandchoices.co.uk has announced the appointment today of Mark Irwin as marketing director, as the comparison site for switching broadband, phone and digital TV services looks to grow its marketing department.
Irwin commented: “broadbandchoices.co.uk has achieved fantastic growth over the last seven years, turning the economic climate to its advantage – something few businesses can boast to have done. I am very excited by the opportunity to implement a new marketing strategy that will strengthen and grow its emerging brand presence and contribute to the future growth of this unique and dynamic company.”
He joins from Direct Line Group where he held the role of head of marketing for its Churchill & Privilege Insurance brands.
Michael Phillips, managing director of broadbandchoices.co.uk, added: “Our ambition is to become the destination site for broadband, digital TV and home phone switching, so hiring a marketing director of Mark’s calibre is very important to achieving our business goals.
“2012 was a hugely successful year for our business and we are keen to maintain this pace throughout 2013. Mark’s track record in developing marketing functions and delivering commercial results meant he was the perfect fit for our entrepreneurial business – I am looking forward to seeing the benefits his expertise will bring.”
Irwin has more than 10 years’ experience in the marketing and communications sector.