Birds Eye launch Mother’s day Facebook campaign in bid to go viral
Food group Simplot is initiating a social media campaign with its partners HardHat digital via Facebook in a bid to promote its Birds Eye products for Mother’s Day.
Dan Monheit of HardHat Digital
It is launching a ”Mumometer” app, inviting mums to go to the Birds Eye Australia Facebook page and answer questions on how many hugs, sacrificed hours of sleep, bed time stories told and meals they have served to their children.
It is aimed at encouraging viral sharing amongst the anticipated 80,000 target mums.
“Mumbers has got all of the ingredients for a successful, socially led campaign,” said Dan Monheit of HardHat Digital.
“It’s personal, relevant and requires minimal input from our fans. It’s also being launched into an active, highly engaged community at the perfect time. The first two days have gone gangbusters and we can’t wait to see how things build over the coming week.”
Tara Lordsmith of Simplot Australia added: “Mother’s day is the ultimate day to recognise mums and praise them for the heroes that they are.
“The development of this app allows Birds Eye to celebrate mums around Australia and then share it on Facebook.”