Ad2One play Miniclip’s Australian game
Sydney based digital agency Ad2One has secured the Australian end of the advertising sales business for global online games group Miniclip.
Kate Tilden of Ad2One
Kate Tilden, AD2One’s commercial director for Australia said she was keen to harness the site’s half a million monthly users.
“71 percent of the users are under 35. More than half of those are aged between 6 and 17, with a relatively even split between male and females,” she said.
Ad2One aim to leverage mobile advertising, homepage takeovers, pre-game videos, sponsorship and in-game advertising.
Global corporations Disney, McDonalds, Lego and Subway have utilised the Miniclip conduit for advertiing in the past.
“It’s highly targeted and offers immense exposure,” Tilden said.
The site hosts a million gameplays per month.