The Drum Awards for Marketing - Extended Deadline

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By Steven Raeburn, N/A

May 7, 2013 | 1 min read

Syndey’s 18 Feet & Rising has launched a video in collaboration with MTV to highlight global human trafficking and exploitation.

Australian-born Greek artist Alex Kavvadias collaborated on the creative. Miss Cherry performed the music, with lyrics written by by Dejan Rasic, executive creative director at 18 Feet & Rising.

“The MTV Exit team do a truly phenomenal job of bringing the issue of human trafficking and exploitation into the mainstream,” Rasic said.

“I've had the honor of working with some hugely talented people to bring this project to life and I'm grateful for their contribution to the cause."

Kavvadias said he was truly honoured to be part of such an important global project.

“The trafficking of humans is one of the great evils of our time and I hope this song and video can help make a difference."