Sponsors and strategy for Australia’s Next Top Model new series announced
Australia's Next Top Model has its sponsors for its new series confirmed.
Here come the girls
Foxtel and Multi Channel Network announced that the headline sponsors Nissan, Tresemmé, Colgate Optic White, Myer and Mount Franklin Lightly Sparkling.
Bauer Media will be the official media partner of the new series, which will ensure placements for its title Harper’s Bazaar.
The eighth season of the show will feature in the programme in what is described as “enhanced editorial integration”.
The brands will feature support from Fox’s television, digital, social and mobile platforms, through to print, point of sale and in-store
MCN strategic integration director, Elizabeth Minogue, said: “Australia’s Next Top Model offers sponsors an experience like never before. Partners will be integrated across FOX8 and MCN platforms including on-air, mobile and online, plus branded interactions on zeebox and Foxtel Go.”
The campaign utilises a new second-screen interactive app to host additional branded content.