Oh la la – Havas secures Citroen
Iconic French car brand Citroen has appointed Havas Worldwide Sydney as its advertising agency in Australia. The brief is for a full suite of advertising services including strategic planning, brochures and community management. "We are excited to be working with an iconic brand like Citroën. With the amazing DS line and the incredible stories behind the brand, we are chomping at the bit to mix up the category,” said Alex Carr, managing director Havas Worldwide Sydney. “There is a real appetite across the client and agency to make this French icon a loved household name again." John Startari, general manager of Citroën said: "We are delighted to be working with Havas. They give us the backbone of a global network whilst adding their own innovative ideas for the local market,"