Greenpeace to release spoof advert linking Coca-Cola packaging firm to death of sea birds
Greenpeace has created an advert targeting Coca-Cola’s packaging distribution firm and linking it to the death of sea birds.
The spoof advert targets Coca-Cola Amatil, the Asian-Pacific bottlers of non-alcoholic ready-to-drink beverages which Green Peace claims is killing sea wildlife through its plastic pollution.
The video, a spoof of Coca-Cola adverts featuring youngesters drinking the beverage, while seabirds fall to the ground dying, is to be released by Greenpeace online today in a bid to raise donations to buy TV airtime.
Speaking to website BRW, Coca-Cola Amatil director of media and public affairs denied that the company was against plastic recycling, claiming that it had invested $450m in making its PET bottles more lightweight and reducing its carbon footprint by 20 per cent.
The video can currently be viewed on the BRW website but is expected to be released widely online at some stage later today.