6 May 2013 - 2:49pm | posted by | 0 comments

Aid to Children and Adolescents at Risk unveils anti-abuse ad that can only be seen by children

Aid to Children and Adolescents at Risk Foundation (ANAR), a Spanish organisation, has unveiled an ad using lenticular printing, so children see a different picture than adults.

Created by Grey Spain, from an adult’s point of view, the outdoor ad simply shows a picture of a boy below the words ‘Sometimes, child abuse is only visible to the child suffering it’.

When looked at from the point of view of a child, however, the boy has bruises on his face, and the words’ If somebody hurts you, phone us and we’ll help you’ and the helpline’s phone number.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...