| posted by

Aid to Children and Adolescents at Risk unveils anti-abuse ad that can only be seen by children

Aid to Children and Adolescents at Risk Foundation (ANAR), a Spanish organisation, has unveiled an ad using lenticular printing, so children see a different picture than adults. Created by Grey Spain, from an adult’s point of view, the outdoor ad simply shows a picture of a boy below the words ‘Sometimes, child abuse is only visible to the child suffering it’. When looked at from the point of view of a child, however, the boy has bruises on his face, and the words’ If somebody hurts you, phone us and we’ll help you’ and the helpline’s phone number.
Source: Design Taxi

Featured by The Drum