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Luxury Chinese store goes digital & targets Aussies after 163 years home trading

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By Steven Raeburn, N/A

May 4, 2013 | 2 min read

Luxury Chinese department store Lane Crawford has announced it has partnered with Tokyo internet service co Rakuten Linkshare in an effort to engage with new customers on its global site.

Lane Crawford hopes to export its style to Australia

The store has traded in Hong Kong and China for 163 years, and is now proposing to expand into the international online shopping markets of Australia.

Andrew Keith, President of Lane Crawford said, “We are building a connected commerce business for the long-term and are focused on creating and delivering the best proposition in line with our brand, and for our customers’ convenience.”

Mark Haviland, MD of Rakuten LinkShare said: “Working with a global brand on an exciting customer acquisition campaign shows the power of affiliate marketing and CPA networks,”

“Luxury shoppers are citizens of the world and are not tied down by national borders. It’s through our understanding of luxury online shoppers that we’re able to ensure that our publishers can deliver an online shopping experience that echoes and compliments Lane Crawford’s own brand values,” he added.

The digital offering will offer bi-lingual editorial content, tri-lingual style experts, customer service and a multi-currency payment platform to provide multiple payment options.

The store hopes to trade in the US and the UK markets too.

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