A new TV ad campaign from Robinsons will launch during ITV1's Britain's Got Talent over the bank holiday weekend.
The 'Pals' film, created by BBH and directed by Si & Ad at Academy Films, features two boys playing outside before pouring glasses of Robinsons juice when they return home. After one of the boys falls asleep, the other unties his shoes and carries him to bed, where it is revealed the friend is actually the boy's dad, finishing on the strapline 'It's good to be a dad. It's better to be a friend.'
The ad will run in 60 and 30 second formats.