Currys and The Body Shop first retailers to adopt in-store mobile cashback service from TopCashback
Currys, The Body Shop and Kiddicare are among the first retailers to adopt the first in-store mobile cashback solution from TopCashback.
The mobile app, called Snap and Save, which rolled out with supermarkets in February, now caters for retailers from today and is designed to help drive in-store sales while providing more transparency around redemption rates.
Shoppers can browse items while in store via the free app to see the products on offer from the retailers. Once they have purchased the items they must take a photo of their physical receipt via the app and will receive instant cashback once validated by TopCashback.
TopCashback’s mobile and product manager Angie Goodchild said the current offline landscape has traditionally been reliant on mobile coupons, printable vouchers, check-ins and credit card registration, but that these can be “restrictive”.
“In the past when we have set up mobile coupons we’ve been met with a number of objectives. Retailers which have a large presence in the UK may have archaic e-point-of-sale systems, have to rely on staff buy-in to run these in-store campaigns, or simply not have the ability to track which affiliate has driven which sale.
“We want to eliminate the uncertainty of in-store campaigns and provide a full-proof service which provides data which the retailer may not have had up to now,” she said.
TopCashback launched Snap and Save for the grocery sector this February and has since had more than 200,000 receipts submitted with 90 per cent of them approved for cashback.
“There is a huge amount of volume and until now only FMCG brands have been able to tap into it, but now retailers can capitalise on it," she added.
Other brands including Millie’s Cookies, Vue Cinema chain and The Works have also signed up to the service.
TopCashback's Snap and Save works with receipts from Tesco, Asda, Morrison's, Sainsbury's, Waitrose, the Co-operative, M&S Food and Iceland.