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YouTube touts younger demographic credentials in pitch to advertisers

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By John Glenday, Reporter

May 2, 2013 | 1 min read

YouTube is positioning itself as a vital platform for advertisers seeking engagement with 18 to 34 year olds as Google seeks to further monetise the video sharing platform.

Robert Kynci, YouTube’s head of content, extolled his firms appeal to an invited audience at its Newsfront event, claiming that YouTube is more popular with the younger viewers than either cable or online rivals.

Dubbing such viewers ‘Generation C’, shorthand for a generation which grew up constantly connected to the web, they are cited as a main driver of the sites growth – which now boasts in excess of 1bn monthly active users.

YouTube’s top brass are keen to monetise these numbers by urging brands, with the help of a ‘kid president’, to buy media, sponsor programs and build their own channels.

Notably absent from the speeches were any hard info on new partnerships or programming however.

The event was geared toward digital media companies with AOL and CBS Interactive launching their own pitches later in the week.

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