While the world's top brands can boast an average 203,000 Twitter followers and 2.6 million Facebook likes, YouTube amasses just 35,000 subscribers to brands, highlighting a gap in the market and one that some brands are benefiting hugely from, according to a report from OpenSlate.
The online video advertising company has compiled the top 500 brands on the channel - which receive over 440 million hits - and the current top 10, given a SlateScore based on engagement, consistency and influence.
1.) Red Bull
Subscribers: 2.1 millionVideos: 2,848
2.) Google
Subscribers: 1.5 millionVideos: 1,551
3.) Old Spice
Subscribers: 341,848Videos: 432
4.) Nike Football
Subscribers: 601,375Videos: 798
5.) GoPro Camera
Subscribers: 806,535Videos: 448
6.) Blackberry
Subscribers: 145,235Videos: 1,261
= 7.) DC Shoes
Subscribers: 516,317Videos: 453
= 7.) Coca-Cola
Subscribers: 122,895Videos: 1,725
9.) Samsung
Subscribers: 82,472Videos: 673
10.) Volkswagen
Subscribers: 61,748Videos: 261Brands to watchDC ShoesPorscheLuxy HairBlackberryDiorThe report showed - discounting entertainment category brands - the most represented industries in the top 500 were technology, automotive, apparel and beauty and personal care. Food and beverage, travel, education, retail and finance and business were also represented.
