While the world's top brands can boast an average 203,000 Twitter followers and 2.6 million Facebook likes, YouTube amasses just 35,000 subscribers to brands, highlighting a gap in the market and one that some brands are benefiting hugely from, according to a report from OpenSlate.
The online video advertising company has compiled the top 500 brands on the channel - which receive over 440 million hits - and the current top 10, given a SlateScore based on engagement, consistency and influence.
Subscribers: 2.1 million
Subscribers: 1.5 million
Brands to watch
The report showed - discounting entertainment category brands - the most represented industries in the top 500 were technology, automotive, apparel and beauty and personal care. Food and beverage, travel, education, retail and finance and business were also represented.