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Top-10 YouTube brands revealed: Red Bull, Google, Old Spice and Nike top the chart

While the world's top brands can boast an average 203,000 Twitter followers and 2.6 million Facebook likes, YouTube amasses just 35,000 subscribers to brands, highlighting a gap in the market and one that some brands are benefiting hugely from, according to a report from OpenSlate.

The online video advertising company has compiled the top 500 brands on the channel - which receive over 440 million hits - and the current top 10, given a SlateScore based on engagement, consistency and influence.