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Top-10 YouTube brands revealed: Red Bull, Google, Old Spice and Nike top the chart

While the world's top brands can boast an average 203,000 Twitter followers and 2.6 million Facebook likes, YouTube amasses just 35,000 subscribers to brands, highlighting a gap in the market and one that some brands are benefiting hugely from, according to a report from OpenSlate.

The online video advertising company has compiled the top 500 brands on the channel - which receive over 440 million hits - and the current top 10, given a SlateScore based on engagement, consistency and influence.

1.) Red Bull

Subscribers: 2.1 millionVideos: 2,848

2.) Google

Subscribers: 1.5 millionVideos: 1,551

3.) Old Spice

Subscribers: 341,848Videos: 432

4.) Nike Football

Subscribers: 601,375Videos: 798

5.) GoPro Camera

Subscribers: 806,535Videos: 448

6.) Blackberry

Subscribers: 145,235Videos: 1,261

= 7.) DC Shoes

Subscribers: 516,317Videos: 453

= 7.) Coca-Cola

Subscribers: 122,895Videos: 1,725

9.) Samsung

Subscribers: 82,472Videos: 673

10.) Volkswagen

Subscribers: 61,748Videos: 261Brands to watchDC ShoesPorscheLuxy HairBlackberryDiorThe report showed - discounting entertainment category brands - the most represented industries in the top 500 were technology, automotive, apparel and beauty and personal care. Food and beverage, travel, education, retail and finance and business were also represented.

AH

Angela Haggerty

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