Tech hook up allows micro-marketing on an “unprecedented scale”
DG MediaMind, has announced a strategic partnership that it says will allow online advertisers to automatically generate and deliver customised ads to hundreds of audience segments based on any combination of geographic, behavioural or demographic data.
Matt James of Mi9
The partnership involves an integration with 14.3 million active accounts, enabling micro-target of niche consumer groups on what is described as “an unprecedented scale.”
"Dynamic ads mean advertisers can now tailor creative messaging based on Mi9's extensive dataset - the result is an infinite number of personalised brand executions served to the right person, at the right time,” said Matt James, managing director of Mi9 Media.
“As the first Australian publisher to partner with DG and offer this new technology to our clients, we're now able to maximise RoI for our advertisers on a scale not achievable in the past."
Carolyn Bollaci, regional vice president of ANZ for DG MediaMind said: "Smart Versioning uses self-learning algorithms to understand which message gets the best response from each target audience and automatically optimises ads accordingly.
“By working with advertisers to develop creative with multiple variations appropriate for multiple target audiences, the technology can really lift results."