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Network Ten appoints media buying guru to analytics/research role

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By Steven Raeburn, N/A

May 2, 2013 | 2 min read

Sarah Keith, director of ad strategy and operations at Fairfax Media, has been appointed by Network Ten as its head of research, analytics and inventory management.

Sarah Keith of Network Ten

Keith has worked in the UK at its Channel 4 network, as well as Premier Media Group, SBS and Austereo.

“I have worked in television for the majority of my career and have gained valuable insights working at Network Ten, SBS, Fox Sports and Channel 4 in the UK,” she said.

“I’ve been very impressed by the changes and drive at Network Ten and the clear desire of everyone there to do things differently. TEN, ELEVEN and ONE are great brands with great potential, and I’m looking forward to being part of them.”

Network Ten CEO Hamish McLennan said Keith would have responsibility for better valuing its audience delivery and optimising its inventory

“The role of analytics and research will help us drive better engagement with our advertisers and media buying partners,” he said.

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