The Drum Awards for Marketing - Extended Deadline

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By Angela Haggerty, Reporter

May 2, 2013 | 1 min read

A 'Passion Drives Us All' ad has been created to promote a partnership between the Qatar Foundation and FC Barcelona.

Created by TBWA, the ad features Barcelona stars, including Lionel Messi, and is designed to raise awareness and celebrate the work done between the Qatar Foundation and FC Barcelona.

The partnership is creating programmes and initiatives for young people to encourage development in education, research, science and sport.

FC Barcelona Lionel Messi

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