Sensitive souls, don't look now: Shocking, cheeky and downright funny Chip Shop Awards finalists revealed
It is the creative awards ceremony like no other - and 2013 might just be its biggest, boldest and bravest year yet.
The finalists have today been announced for the tenth anniversary Chip Shop Awards, the alternative awards scheme which celebrates creativity with no limits. (Scroll down to see a selection of this year's shortlisted work.)
Fast becoming an industry institution, these awards come with a disclaimer: no brand, celebrity or news story is safe from being turned into a Chip Shop ad.
But while some of the ads are outlandish (there is a category that celebrates Best Use of Bad Taste and no shortage of horsemeat gags) there are also poignant, ingenious ideas that could (and perhaps should) be running in the real world.
Below you can see a selection of the work that has been nominated this year. Note that these are just finalists so far, and the nominees will only find out if they are worthy of a coveted Chip at the awards ceremony on 6 June at the Ministry of Sound in London.
You can see the full list of nominees on the Chip Shop website, where soon you will have the chance to have your say on this year's winners with the launch of the Public Vote category. Watch this space.
