Marketing Weak: Asda George and the perils of flogging cheap clothes

There’s nothing wrong with this commercial per se - but while the authorities in Bangladesh pick through the wreckage of a collapsed building that killed hundreds of workers and British consumers quite rightly wonder about the true cost of cheap t-shirts, it’s perhaps not the best time to air a commercial emphasising the cheapness of the clothes you’re selling.

Agency: Saatchi & Saatchi