Lambrini named as lead sponsor for this year's British Soap Awards
Lambrini has been announced as the official broadcast sponsor for this year’s British Soap Awards, airing live on ITV1 in May.
The Halewood International owned brand will feature across ITV platforms via a series of digital page takeovers, as lead sponsor Lambrini will also be running a competition to offer one viewer the chance to win a ‘Red Carpet Experience’ through the Lambrini Facebook page.
“This sponsorship deal is a first for the Lambrini brand, given the exposure which will be achieved by partnering with ITV. The British Soap Awards is a perfect association for Lambrini, as it ties in with what Lambrini drinkers love; soap operas and celebrities,” commented Lorna Tweed, brand manager for Lambrini at Halewood International.