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IAB Australia appoints new CEO and expects “step change”

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By Steven Raeburn, N/A

May 1, 2013 | 2 min read

Alice Manners, formerly GroupM’s Asia Pacific COO has been appointed as the CEO of IAB Australia.

A step change is pledged

Her role, commencing in August, includes overall management of the IAB achievement of the organisation's objectives, representation and promotion of the interests of members, and to grow the interactive advertising industry.

"The recent CEASA data shows that digital can no longer be labelled a new or emerging media. As it continues to grow in both influence and importance, digital will undeniably begin to lead discussions at the top table and the opportunity to manage IAB Australia's transition through this growth was one that I could not resist,” she said.

“I look forward to working closely with the team and Board to develop our plans for the future."

Mark Britt, IAB Australia's chair said: "The online industry has gone through a huge transformation in the past year and with more change ahead, it is perfect that we'll now have someone of Alice's calibre and experience heading up our peak trade association for online.

“Being able to attract Alice with her 14+ years local and international digital experience represents a real step change for IAB Australia."

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