The Festival of Media Global 2013 Awards took place at a gala dinner in Montreux on Tuesday night, with Latin American and Indian markets receiving recognition and three Highly Commended in the Creative Use of Media category awards being announced for the first time on account of an "exceptionally strong" selection.
The winners:-
Campaign of the Year
Asos for the #bestnightever social media commerce campaign, featuring Azealia Banks, Ellie Goulding and Charlotte Free, who starred in music videos wearing ASOS clothes with click-to-purchase technology.
The campaign was also awarded Best Entertainment Platform and Best Use of Emerging TechnologyBest Digitally Intergrated Campaign and Creative Use of Media Starcom MediaVest Groups US was awarded the accolade for the Coca-Cola Polar Bowl event. Superbowl viewers were able to watch the famous Coca-Cola polar bears reacting to the game using a second screen.
Best Social Media Campaign for the Puerto Rican Government's Follow2Unfollow campaign, in which prisoners tweeted about prison life to discourage young people from embarking on a path towards crime.
Best use of ContentOMD for SAP A La Tortrix, which offered a local language audio dubbing service for Guatemalans on programmes traditionally dubbed over in Argentinian or Mexican.
Best Communications StrategyMindshare for Kissanpur's Where What You Grow is What You Eat initiative
Best use of MobileOMD for Wheel's One Missed Call campaign
Hot New Company of the Year in the Media Accelerator Programme (M.A.P)Future Ad Labs, for a PlayCaptcha which offers short branded mini games as an alternative to the traditional captcha verifications.
Highly Commended in the Creative Use of MediaStarcom MediaVest Group - Do You Want Duracell With That?BPN - First Ever Portable Water BillboardPHD - Quality in Your Face Journalism for The EconomistAgency of the Year - Starcom MediaVest Group USChair of the Awards Jury, and group head of global media at Mastercard, Ben Jankowski, commented: "We were truly privileged to see such innovative, groundbreaking work from all around the world. It was refreshing to see markets such as Guatemala, Peru and India make their mark. "Some of the campaigns we assessed set a real benchmark for their competitors through a clever use of insight and sophisticated execution, and will be talked about for years to come."
