Cairns host $13.4 million Tourism Exchange
The city of Cairns will host the Australian Tourism Exchange, Australia’s only trade show dedicated to exclusively promoting Australian tourism products and experiences to the global travel market, for the first time in 2014.
Andrew McEvoy of Tourism Australia
Tourism Australia Managing Director Andrew McEvoy said the event would bring around $13.4 million and 10,000 visitor nights to Cairns.
He added the event would also provide longer term benefits of tourism generated through the business forged during the event.
“The relationships built at ATE are important for converting the demand for Australia’s tourism experiences,” he said.
The annual event brings together 725 overseas travel buyers from 39 countries to meet with around 1,500 Australian delegates from 470 companies from every state and territory.
“During ATE international buyers have the opportunity to not only meet face-to-face with hundreds of Australian tourism suppliers, from our hotels, tour operators, to our attractions, but also experience the destination first-hand through pre and post touring,” Mr McEvoy said.
“It will be a very special edition of ATE held right on the doorstep of the Great Barrier Reef for the very first time. We expect that international buyers will welcome this opportunity to do business with Australian tourism suppliers in this incredible regional destination,” he added.