Inaugural MOMA Award nominations announced
The nominations for the inaugural MOMA Awards have been announced, aiming to recognise the best work taking place across mobile marketing in the UK.
The awards were judged by a panel that included chairman Peter Gandy, chief commercial officer of Rockpool Digital, Sean Patterson, co-founder of We Are Ignition, Alasdair Scott, former creative director of The Bright Place, Ben Salmon, partner of Transcend360 Consulting, Kim de Ruiter, head of mobile for Cheil Europe, Dan Joseph, strategy director at The App Business, Ross Sleight, chief strategy officer at Somo, Lewis Clayton, senior product manager for Virgin Media, London Underground WiFi, Ilicco Elia, head of mobile for LBi and Russell Buckley, board advisor for LoopMe Media.
The nominations include categories such as Best Product/Services Launch, Mobile Optimised/Responsive Site, Best use of Video/Rich Media and Best Use of 3D/Augmented Reality (see the full list of nominations below.)
The results will be announced at the awards ceremony taking place on 13 June in the Emirates Stadium in London.
More information on the Awards can be found at the official MOMA Awards website.
Grand Prix
The best in show and announced at the ceremony on 13 June
Chairman’s Award
Chosen by the Chairman of the judging panel, Peter Gandy, as his personal favourite
Brand Awareness
NOMINATION
Company: Fetch
Client: eBay
Title: ‘From eBay with Love’ via Mobile – Christmas Branding Campaign
NOMINATION
Company: Koko Digital Ltd
Client: Dorling Kindersley (DK)
Title: DK Quiz App - Play for fun. Play for Glory!
NOMINATION
Company: Millennial Media
Client: Mercedes and Maxus
Title: Mercedes ‘You Drive the Story’ Mobile Interactive Video Campaign
NOMINATION
Company: Movement Digital Ltd.
Client: Coca-Cola
Title: Move to the Beat London 2012
NOMINATION
Company: OMD International
Client: Infiniti Europe
Title: Infiniti iPad
Lead Generation / Direct Response / Conversation
NOMINATION
Company: Carat
Client: Autotrader
Title: Autotrader – Driving Mobile Growth
NOMINATION
Company: glue Isobar
Client: Toyota
Title: Toyota GT86 'The Real Deal'
NOMINATION
Company: Mind Orchard
Client: IDG Connect
Title: IDG Global IT Bookshelf
NOMINATION
Company: Somo
Client: AirAsia Expedia
Title: Expedia Hotels app promotion campaign
NOMINATION
Company: TopCashback.co.uk
Client: TopCashback.co.uk
Title: Snap & Save Drives Down The Cost Of Petrol
NOMINATION
Company: Tradedoubler
Client: The Body Shop
Title: Tradedoubler’s Omni-Channel Affiliate Programme for The Body Shop
Product / Services Launch
NOMINATION
Company: glue Isobar
Client: Toyota
Title: Toyota GT86 'The Real Deal'
NOMINATION
Company: NHS Blood & Transplant
Client: Twentysix digital agency
Title: Platelet Transfusion Mobile Site
NOMINATION
Company: Quidco
Client: Quidco
Title: Get Paid to Hit the Highstreet: Quidco Mobile Re-launch
NOMINATION
Company: Somo
Client: Summly
Title: Pocket-sized news for iPhone
Integrated Media Strategy / Campaign
NOMINATION
Company: Mobile 5/Starcom/Cheil/Red
Client: Samsung Electronics UK
Title: Samsung Love Note
NOMINATION
Company: OMD UK
Client: Intel
Title: Intel Inside: Live
Integrated Mobile Strategy / Campaign
NOMINATION
Company: Candyspace
Client: Citroën UK
Title: Creating the UK's largest virtual game of hide and seek for Citroën UK
NOMINATION
Company: OMD International
Client: Foot locker
Title: Run, Tag, Win
NOMINATION
Company: Rawnet
Client: Virtual Jukebox
Title: How clever application of technology and music has helped to revive the Great British Pub
Mobile Advertising Strategy / Campaign
NOMINATION
Company: Bolser
Client: Nokia
Title: Nokia Lumia - Amazing Everyday
NOMINATION
Company: MCM Net
Client: CBS Outdoor Media
Title: Look for Longer
NOMINATION
Company: MediaCom
Client: Co-operative Insurance
Title: The Co-operative - Driving education and awareness through mobile
NOMINATION
Company: Millennial Media
Client: Mitchell & Butlers Harvester
Title: Harvester and Passbook, the UK’s first fully digital Passbook couponing campaign
NOMINATION
Company: Millennial Media
Client: Mazda6 and Mindshare
Title: All-New Mazda6 Rich Media Campaign
NOMINATION
Company: Unilever
Client: Unilever
Title: TRESemme - X Factor Ad Sync
Mobile / Tablet B2B App
NOMINATION
Company: Mind Orchard
Client: IDG Connect
Title: IDG Global IT Bookshelf
NOMINATION
Company: Rawnet
Client: Virtual Jukebox
Title: A music app for consumers with specific B2B objectives
NOMINATION
Company: Somo
Client: Prudential
Title: Prudential conference app
NOMINATION
Company: Somo
Client: Audi
Title: Audi Mileage Tracker
NOMINATION
Company: Sparkol
Client: Rosie Walker
Title: VideoScribe B2B App
NOMINATION
Company: We Are
Client: SITA
Title: The Air Transport IT Trends Hub
Mobile / Tablet B2C App
NOMINATION
Company: Aurasma
Client: Top Gear / Engine Creative
Title: Aurasma / TG Mag Extra
NOMINATION
Company: Code Computerlove
Client: NUS
Title: Connecting Students With Nearby Discounts
NOMINATION
Company: Mobile Travel Technologies Ltd. / easyJet
Client: easyJet
Title: easyJet Mobile
NOMINATION
Company: Mobile 5
Client: Samsung Mobile
Title: Samsung: Take Part 2012
NOMINATION
Company: Profero
Client: Barclays
Title: Barclays Bikes
NOMINATION
Company: Somo
Client: Summly
Title: Pocket-sized news for iPhone
NOMINATION
Company: Sparkol
Client: Rosie Walker
Title: VideoScribe B2C App
NOMINATION
Company: Tribal DDB London
Client: Volkswagen
Title: Volkswagen Digital Showrooms
Mobile Optimised / Responsive site
NOMINATION
Company: Bolser
Client: Asda Mobile
Title: Making Asda Mobile more accessible on mobile!
NOMINATION
Company: Code Computerlove
Client: Betta Living
Title: A Betta Website Delivers Best Ever Sales
NOMINATION
Company: fish in a bottle
Client: Sunset+Vine
Title: Grid1.tv Redevelopment
NOMINATION
Company: glue Isobar
Client: Toyota
Title: Toyota GT86 'The Real Deal'
NOMINATION
Company: glue Isobar
Client: Toyota
Title: Toyota Auris 'Better Belongs To The Curious'
NOMINATION
Company: lowcostholidays.com
Client: lowcostholidays.com
Title: The simplest, fastest and safest place to research and book a holiday on mobile
NOMINATION
Company: STEEL
Client: Debenhams
Title: Debenhams Beauty Club NOMINATIONs 2013
Best use of Technology
NOMINATION
Company: Bolser
Client: Sony
Title: Sony t@g - tag it, own it, share it
NOMINATION
Company: Millennial Media
Client: Mitchell & Butlers Harvester
Title: Harvester and Passbook, the UK’s first fully digital Passbook couponing campaign
NOMINATION
Company: Millennial Media
Client: Activision and MEC
Title: Activision: ‘Call of Duty, Black Ops II’ Photo Shoot Campaign
Most Innovative Use of Mobile
NOMINATION
Company: Bolser
Client: Sony
Title: Sony t@g - tag it, own it, share it
NOMINATION
Company: Profero
Client: Marks and Spencer
Title: Blooming QR code
NOMINATION
Company: TopCashback.co.uk
Client: TopCashback.co.uk
Title: TopCashback.co.uk Becomes The UK's First Cashback Site To Launch In-Store Mobile Cashback Solution
Best use of Location Based Services
NOMINATION
Company: Candyspace
Client: Citroën UK
Title: Creating the UK's largest virtual game of hide and seek for Citroën UK
NOMINATION
Company: Nice Agency
Client: Reader's Digest
Title: The Most Amazing Places To Walk In Britain
NOMINATION
Company: Profero
Client: Barclays
Title: Barclays Bikes
NOMINATION
Company: Rawnet
Client: Virtual Jukebox
Title: Creating a valuable link between location and data capture
NOMINATION
Company: Tradedoubler
Client: The Body Shop
Title: Tradedoubler’s Omni-Channel Affiliate Programme for The Body Shop
Best use of Video/Rich Media
NOMINATION
Company: Millennial Media
Client: Mercedes and Maxus
Title: Mercedes ‘You Drive the Story’ Mobile Interactive Video Campaign
NOMINATION
Company: Millennial Media
Client: Activision and MEC
Title: Activision: ‘Call of Duty, Black Ops II’ Photo Shoot Campaign
Best use of 3D / Augmented Reality
NOMINATION
Company: Aurasma
Client: Top Gear / Engine Creative
Title: Aurasma / TG Mag Extra app
NOMINATION
Company: Blippar
Client: WKD
Title: Blippar brings WKD's head of weekends to life
NOMINATION
Company: Bolser
Client: Sony
Title: Sony t@g - tag it, own it, share it
NOMINATION
Company: Carat
Client: Adidas Taylor Made
Title: Driving Taylor Made Forward with Blippar
NOMINATION
Company: Somo
Client: Audi
Title: An Audi A3 on your driveway
User Experience / Usability
NOMINATION
Company: Profero
Client: Barclays
Title: Barclays Bikes
NOMINATION
Company: Sparkol
Client: Rosie Walker
Title: VideoScribe- Experience/Usability
NOMINATION
Company: Tribal DDB London
Client: Volkswagen
Title: Volkswagen Digital Showrooms
Mobile Search
NOMINATION
Company: MediaCom
Client: National Tyres & Autocare
Title: National Tyres & Autocare - right time, right place, right message
Best use of Social Media
NOMINATION
Company: NHS Blood & Transplant
Client: NHS Blood & Transplant
Title: Give Blood 100k in 100 days
NOMINATION
Company: Ocean Terminal Ltd
Client: Ocean Terminal Ltd
Title: Opening Doors at Ocean Terminal
NOMINATION
Company: Unique Events ltd
Client: Edinburgh's Hogmanay
Title: #Blogmanay
Public Sector Mobile Strategy / Campaign
NOMINATION
Company: Mubaloo
Client: The Met Office
Title: The Met Office's mobile app strategy
Financial Services Mobile Strategy / Campaign
NOMINATION
Company: MediaCom
Client: Co-operative Insurance
Title: The Co-operative - Driving education and awareness through mobile
NOMINATION
Company: Somo
Client: Prudential
Title: Prudential conference app
Not-for-Profit / Charity Mobile Strategy / Campaign
NOMINATION
Company: NHS Blood & Transplant
Client: NHS Blood & Transplant
Title: Give Blood 100k in 100 days
NOMINATION
Company: Somo
Client: Yoko Ono
Title: #smilesfilm
Professional Services Mobile Strategy / Campaign
NOMINATION
Company: IMImobile
Client: British Gas
Title: British Gas Appointment Reminder Service
Travel / leisure / Sports Mobile Strategy / Campaign
NOMINATION
Company: 9xb
Client: Bradford Theatres
Title: Dramatic Turnaround for Theatre’s Web Stats
NOMINATION
Company: Fantastic Mobile
Client: Pitchero
Title: Pitchero iOS App – Taking Pitchero pitchside
NOMINATION
Company: Nice Agency
Client: Reader's Digest
Title: The Most Amazing Places To Walk In Britain
NOMINATION
Company: Profero
Client: Barclays
Title: Barclays Bikes
NOMINATION
Company: Somo
Client: AirAsia Expedia
Title: Expedia Hotels app promotion campaign
Interactive Entertainment Mobile Strategy / Campaign
NOMINATION
Company: MCM Net
Client: CBS Outdoor Media
Title: Look for Longer
NOMINATION
Company: Rawnet
Client: Virtual Jukebox
Title: Replacing physical interaction with digital interaction
Retail Mobile Strategy / Campaign
NOMINATION
Company: 2ergo
Client: USSU
Title: New Technology Drives App-Y Hour for Salford
NOMINATION
Company: MediaCom
Client: National Tyres & Autocare
Title: National Tyres & Autocare - right time, right place, right message
NOMINATION
Company: Millennial Media
Client: Mitchell & Butlers Harvester
Title: Harvester Leverages Apple Passbook Functionality to Offer Innovative Mobile Voucher Campaign
NOMINATION
Company: Quidco
Client: Quidco
Title: Get Paid to Hit the Highstreet: Quidco Mobile Re-launch
NOMINATION
Company: Tradedoubler
Client: The Body Shop
Title: Tradedoubler’s Omni-Channel Affiliate Programme for The Body Shop
FMCG / Consumer Goods Mobile Strategy / Campaign
NOMINATION
Company: Movement Digital Ltd.
Client: Coca-Cola
Title: Move to the Beat London 2012
NOMINATION
Company: Primate
Client: Harviestoun Brewery
Title: 4 Apes Walk Into a Brewery…
NOMINATION
Company: TopCashback.co.uk
Client: Various FMCG Brands
Title: TopCashback.co.uk Snaps Savings On Your Grocery Bill
NOMINATION
Company: Unilever
Client: Unilever
Title: VO5 & Shazam
News / Media Mobile Strategy / Campaign
NOMINATION
Company: Somo
Client: Summly
Title: Pocket-sized news for iPhone