30 April 2013 - 9:12am | posted by | 17 comments

Coca-Cola invites the public to ‘Share A Coke’ with names replacing the iconic typescript

Coca-Cola invites the public to ‘Share A Coke’ with names replacing the iconic typescriptCoca-Cola invites the public to ‘Share A Coke’ with names replacing

A new campaign from Coca-Cola is set to see 150 of the most popular names, from Aaron to Zoe, stocked on shelves across the country, as the company encourages people to ‘Share A Coke’ with family and friends.

This is the first time that the iconic Coca-Cola script on the bottles will be replaced with consumers’ names, which will appear on 500ml and 375ml bottles, with larger sharing bottles and multipacks set aside for sharing with ‘friends,’ ‘family’ and ‘everyone’.

Caroline Cater, operational marketing director for Coca-Cola Enterprises, said: “This is the first time in our long history that we’ve ever replaced the iconic “Coca-Cola” script on pack and who better to celebrate with than the people who love our brands the most – our consumers. It’s fantastic that we can really personalise the product for them.

“We’re issuing the invite for people to connect and as part of that we want the public to have fun finding the names of their friends and loved ones on our products, and taking the time to Share a Coke with them.

“The ‘Share a Coke’ campaign will capture the nation’s imagination this summer and will help drive volume and value growth for retailers. We would urge them to stock up now and ensure that Coca-Cola’s portfolio is prominent within their stores to take full advantage of this sales opportunity.”

For those whose names are not available on pack, consumers will be given the chance to create their own virtual can.

Last week, James Sommerville was announced as VP of global design at Coca-Cola.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

Comments

30 Apr 2013 - 12:52
adamk21320's picture
1
comments

It's a nice idea, but not original to Coke UK. This is a copy-paste of an initiative their Australian counterparts did last year....

5
2
wjb
1 May 2013 - 15:32
wjb's picture
1
comments

The Australian campaign (in 2011) also allowed consumers to get customised ones at select stores.

http://www.psfk.com/2011/10/share-a-coke-campaign-puts-names-on-coca-col...

3
0
3 May 2013 - 10:46
StratTalking
9
comments

Really nice idea, follows Heinz although they allowed personalisation so you could get your own name on regardless of if you were in the top 150.

Greg http://strat-talking.com

0
1
5 May 2013 - 19:13
harah15395's picture
1
comments

Where can I buy them at

0
9
11 May 2013 - 20:33
ashleyswallartwarren
1
comments

How can I put my name on a coke bottle

4
12
28 May 2013 - 21:54
erank41207's picture
1
comments

Risky strategy for such an iconic brand to replace it's brand name with "popular" names. Instead of personalising their products they have potentially alienated a high proportion of their target audience. After all, it wouldn't be right to drink Stephanie, Jamie or Hannah's coke would it? (Unless your name is Stephanie, Jamie or Hannah). Have you altered your buying behaviour as a result of this campaign or are you disengaged from the brand? Read more here http://wp.me/p3xnbj-29

0
0
6 Jun 2014 - 23:59
ckhow10603's picture
1
comments

This only affects one side of the bottle. The opposite side has the Coca-Cola name in script.@erank41207

0
0
29 May 2013 - 19:21
eeken12944's picture
1
comments

I cannot wait. This is so exciting. I myself and a huge fan of Coca-Cola memorabilia AND personalized items.

1
0
7 Jun 2013 - 11:03
Walke58078's picture
1
comments

Where in the uk are the personalised vendin machines as I have two daughters and Sophie appears in the top 150 but Freya doesn't ... So you can imagine how unhappy one girl is!!

2
0
29 Jun 2013 - 10:27
kaylieh1
1
comments

Please do my name Kaylie

0
0
3 Jul 2013 - 09:28
tracythompson35325
1
comments

My Grandson is called MACH no Coca Cola for him ;-(

0
2
20 Oct 2013 - 21:44
jacol11519's picture
1
comments

Hello there ,is it possible I could get my girlfriends name put on a bottle because we can't find it anywhere .thanks

2
0
4 Dec 2013 - 13:45
David11072's picture
1
comments

Hi!

Is it possible i could get my name put on a bottle ? Thanks

Matome David Tefu

0
0
17 Dec 2013 - 17:41
anjejacobs5
1
comments

just want to know if the name Anje is on a coke, if not, please put my name on..!!! thanks..!

0
0
22 Jan 2014 - 20:29
letsebelamorai
1
comments
0
0
10 Apr 2014 - 04:14
danny76986's picture
1
comments

please do my name on coke bottle "D@N!tO".

0
0
5 Jul 2014 - 22:19
desma80408's picture
1
comments

Put deshawn on a coke bottle plz and cassandra

0
0

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Latest Projects from the Profile Hub

CreditCall Global Rebrand, Launch Campaign and Digital Web Platform

08/07/2014
Creditcall is a global payment solutions company that makes...

Unity - Consumer PR Agency

08/07/2014
We have been with Instant On IT for over 5 years and, as we...

Vertbaudet – online media and advertising

08/07/2014
We work with Vertbaudet, the direct childrenswear retailer...

Case Study | Purestone

04/07/2014
Co-founder of London digital marketing agency Purestone,...