28 April 2013 - 11:04pm | posted by | 1 comment

Huawei who..? Telecoms giant goes for brand awareness strategy

Madame Chen Lifang of HuaweiMadame Chen Lifang of Huawei

Chinese telecoms giant Huawei has revealed it is undertaking a major publicity push to raise awareness of its products and services in the Australian market.

The company is the second largest manufacture or telecoms equipment after Ericsson, and the third largest smartphone manufacturer behind Apple and Samsung.

''Huawei is the biggest company no one has heard of. We have beautifully designed mobile phones, but no one heard of us before,” said Chen Lifang, corporate senior vice-president and member of the company's Australian board

Madam Chen said Huawei’s plan is to raise brand awareness of the company.

''In the past 20 years, over 2 billion people have used Huawei products without knowing about the company,” she said.

“In the past, we only had to deal with about 300 large corporate clients and we had very little contact with governments, media and broader community.''

John Lord, former rear-admiral of the Australian Navy and member of Huawei‘s Australian board said: “'The image thing, if Huawei can compete openly in Australia, it would be great for the company. That is part of our focus here.''

Comments

1 May 2013 - 17:26
sjebo79312's picture

There is need for proper marketing and allowance for local talent , not some Chinese individual that does not know the locality and the buying culture,.... Huawei is not a multinational but a Chinese company, so they can not rank on the level of others. There is need for a change I mind

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Booths opens newest store, live-streaming on Periscope, and sees over 1million impressions

17/04/2015
​To celebrate the opening of #BoothsHaleBarns (Booths's...

How To Build Relationships that Build Your Sales

17/04/2015
The fantastic Andy Edwards, founder of Nine 5 Three, will...

Partnering with Kentico for the TCMM Shutter Group

16/04/2015
The TCMM Shutter Group is a leading shutter manufacturer,...

BloominGirls : Be All That You Can Be

16/04/2015
Spork England is focused on helping people and communities...

Reaching a Russian Audience through Social Media

14/04/2015
Having launched a Russian website and social media presence...