Social media use by Australian small businesses set to rise

Econsultancy, the Sydney based specialist publishers of independent research, analysis and advice on digital marketing, social media, ecommerce, SEO, mobile and tech for businesses has said time spent on social media in business is likely to grow even further.

Following the publication of Bibby Financial Services Australia’s bi-annual study of over 200 small businesses in February, Econsultancy said it was an “indisputable fact that this particular area of digital is relentlessly developing importance for marketers and organisations.”

The survey found that 78% of small businesses are planning to increase their time spent on social media in 2013.

Gary Green, Bibby Financial Services Australia’s national sales director, said that social media is increasingly being used as an extra communication channel to raise small business’ profiles and reach new and existing clients, Ecomnsultancy reported.

“A third of businesses surveyed said that social media has helped them improve customer service and stay ahead of competition and as many as 22% have used social media to recruit new staff,” he said.

The group highlighted that Australian business owners claim company websites and Facebook pages are the most effective marketing channels.

Econsultancy also have offices in London and New York.

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Steven Raeburn

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