25 April 2013 - 3:01pm | posted by | 0 comments

Hyundai says car-suicide ad ‘wasn’t meant to go out’

Hyundai says car-suicide ad ‘wasn’t meant to go out’Hyundai says car-suicide ad ‘wasn’t meant to go out’

Following a blog by Holly Brockwell, Hyundai has admitted that a controversial ad, featuring a man failing to commit suicide because of the emissions from his car, was not meant for advertising purposes.

Ian Tonkin, product and corporate PR manager, said to Kat Brown, commercial projects editor at The Times, that the video was not used "with the intention of advertising and marketing".

In a transcript published on Twitter by Brown, Tonkin said that the video has been taken down from the official Hyundai channel and will not be used again.

The Drum is waiting for a comment from the Hyundai press office.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...