Chester Zoo has appointed Code Computerlove to handle digital marketing as it looks to bring its £30m Islands project to life.
Appointed following a three-way pitch, Code’s first task will be to create a blog and communications campaign in order to keep the public up to date the with progress of the development, which looks set to open in Easter 2015.
Following this, Code will be looking to develop a suite of immersive cross-platform solutions from interactive maps to mobile apps and games.
Chester Zoo’s online marketing manager, Simon Hacking, said: “This is a huge step forward in the zoo’s future growth and Code was able to demonstrate excellent insight into the needs of the consumer, creativity and the ability to create amazing experiences for end users interacting with the zoo through digital and mobile channels.
“The programme and Code’s support will be vital in communicating the project’s progress and building anticipation leading up to the launch. This is the first time a UK zoo has attempted anything on this scale and will confirm Chester Zoo’s position as a world class attraction.”
The project by the zoo will see an unoccupied section of its estate be turned into a collection of exotic South East Asian islands that will become home to a wide collection of animals including Sumatran tigers and Indonesian rhinoceros hornbill.