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Bauer Media appoints Velti for mobile marketing partnership

Bauer Media and Velti, a provider of mobile marketing and advertising technology, have today announced the launch of a two year partnership, which will look to drive engagement and loyalty of Bauer Radio fans.

Velti will manage and maintain all mobile interactivity, marketing and promotions for Bauer’s 43 radio stations, including powering all mobile messaging for brands such as Magic 105.4, KISS, Clyde 1, Key103, Radio City, Wave105 and Kerrang!.

Joanne Baldwin, digital commercial director at Bauer Radio, said: “Our aim is to develop closer relationships with our audience by providing mobile engagement opportunities and interactivity throughout our campaigns.

“Our listeners expect the best from Bauer so we wanted to work with the best supplier in the market. Velti is a partner we can trust and rely upon to deliver these mobile marketing services while also guiding and advising us on how to best capitalize on technology advancements in the mobile and digital landscape.”

Rob Weisz, vice president of sales at Velti, added: “Velti has worked closely with Bauer to ensure a seamless implementation across the entire portfolio of mobile interactive services. After launching the existing interactive services, we are working with Bauer to optimise and develop elegant CRM and marketing mechanics using data generated from SMS interactivity, as well as our range of platforms and technologies. Bauer has great ambitions and is driven to push new and exciting initiatives. We look forward to helping Bauer and its portfolio of brands capitalise on emerging trends that can drive real consumer value.”

As part of the partnership, Velti will run all of Bauer’s mobile messaging and interactivity.