Holler’s Rainbow Code campaign aims to promote same sex rights
Holler has designed a creative digital campaign to build awareness and support equal rights for gay and lesbian couples.
Mike Hill, co-CEO of Holler
Similar to clothing ribbons, “The Rainbow Code” is a software code that can be added to a blog or company homepage to create a rainbow crossing motif.
Mike Hill, co-CEO at Holler said the use of a rainbow crossing is reference to the Taylor Square rainbow crossing, and was spurred by its controversial removal.
"The Taylor Square Rainbow Crossing has become a symbol of people power, to communicate a message of support for equal rights, culture, community, acceptance, pride, love, awareness and celebration,” he said.
“Its removal and what this stands for has been a catalyst for thought and consideration. Australia is a progressive nation, we have a progressive spirit, yet there continues to be political opposition toward gay pride and same-sex marriage. The Rainbow Code is an opportunity to continue to build awareness and support for this 'rainbow movement'."
The initiative aims 1000 Australian websites participating by May 31st. The campaign launches just as New Zealand voted to legalise same sex marriage.
"We're seeing nations around the world progress their laws around marriage equality - New Zealand last week and France overnight - surely it's time for Australia to take a stance, we hope the Rainbow Code will help Australians demonstrate that this is something we want," Hill said.