Facebook names UK advisory board
Facebook has introduced a new UK advisory board which includes representatives from several brands and agencies, a body which will convene approximately four times a year to discuss product development, campaign measurement and insights, and marketing best practices.
Brand representatives on the board are Matt Atkinson, Tesco; Sarah Mansfield, Unilever; Spencer McHugh, EE; Jason Richards, PepsiCo and Jon Woods, Coca Cola.
They are joined by agency representatives Karen Blackett, MediaCom; Gerry Boyle, ZenithOptimedia; Phillippa Brown, Omnico; Mark Creighton, Mindshare; Pippa Glucklich, Starcom MediaVest and Rob Horler, Aegis.
In a blog post facebook said: “The formation of the UK Advisory Board is the latest step in our ongoing commitment to the country's marketers and our desire to give them the support they need to get the best results on Facebook.
“Under the leadership of Christian Hernandez and Stephen Haines, our UK brand and agency teams are able to offer a complete range of marketing solutions – from brand building to direct response advertising. In the past year we have also created industry-specific teams, with specialized knowledge across different fields, including telecom, FMCG, automotive, and fashion.”