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Yahoo

Yahoo! continues with streamlining mission and announces closure of several services

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By Jennifer Faull | Deputy Editor

April 21, 2013 | 2 min read

Yahoo! has continued on its mission to streamline its focus and services by axing another batch of its products.

From 31 May, Upcoming, Yahoo! Deals, Yahoo! SMS Alerts, Yahoo! Kids, and the Yahoo! Mail and Messenger feature phone apps as well as older versions of Yahoo! Mail will be cut.

Jay Rossiter, EVP, Platforms Yahoo!, explained in a blogpost: "We want to bring you experiences that inspire and entertain you every day. That means taking a hard look at all of our products to make sure they are still central to your daily habits."

"We realize that change is hard, but by making tough decisions like these we can focus our energy on building beautiful products for you like the two we introduced this week - Yahoo! Mail for iPad and Android tablets and Yahoo! Weather for iPhone," Rossiter wrote.

Yahoo! announced in March that it would be axing its BlackBerry app, message boards, the Yahoo! Updates API, Clues, App Search, and Sports IQ as part of CEO Marissa Mayer’s plans to dramatically reduce the number of apps on its roster.

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