21 April 2013 - 11:24am | posted by | 0 comments

Social media users living life “one mile wide and one inch deep”

Skimming the surfaceSkimming the surface

A national survey of nearly 2000 16- to 30-year-olds commissioned by digital publisher Sound Alliance has found that “pervasive” social media use is saturating users with information, giving users only a narrow grasp of events.

''They have so much information coming in through aggregation, principally Facebook, that they are working very hard to keep up with the constant flow,'' says Stig Richards, the creative director at Sound Alliance.

''So they aren't able to attribute time and energy into specific passions, to the extent that maybe people could before social media was so pervasive. The youth of today are living their lives one mile wide and one inch deep.''

The survey found that over half got their news from social media, rather than TV or newspapers. 93 percent used Facebook daily, and 80 percent said they had not yet found a passion or purpose in life, but were still searching for it.

''They may not have the same passionate views about individual things that we had, like the Vietnam War, but they're very broad-minded,'' said Jenna Price, Journalism and social media lecturer from the University of Technology, Sydney.

She added that because many young people get news through Facebook, ''that doesn't mean it's all about Kim Kardashian''.

''Google has made us all different anyhow, in our thinking - it's changed all generations, not just young people. I don't know that that's a bad thing,''

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

A Facebook community for Jamaica Ginger Cake

27/02/2015
McVitie’s Jamaica Ginger Cake is one of the nation’s best...

Orchid - Luxury interiors with an oriental soul

27/02/2015
Orchid is a retailer specialising in exceptional furniture...

Simplicity at the core of banking

25/02/2015
Banking’s a pretty complex offering: a world of options to...

CALA Homes Group: Building a digital home with style & function

25/02/2015
Why. CALA is a leader in the housebuilding industry, but...

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

25/02/2015
2014 was a positive year for Tunisia as continued political...