21 April 2013 - 11:24am | posted by | 0 comments

Social media users living life “one mile wide and one inch deep”

Skimming the surfaceSkimming the surface

A national survey of nearly 2000 16- to 30-year-olds commissioned by digital publisher Sound Alliance has found that “pervasive” social media use is saturating users with information, giving users only a narrow grasp of events.

''They have so much information coming in through aggregation, principally Facebook, that they are working very hard to keep up with the constant flow,'' says Stig Richards, the creative director at Sound Alliance.

''So they aren't able to attribute time and energy into specific passions, to the extent that maybe people could before social media was so pervasive. The youth of today are living their lives one mile wide and one inch deep.''

The survey found that over half got their news from social media, rather than TV or newspapers. 93 percent used Facebook daily, and 80 percent said they had not yet found a passion or purpose in life, but were still searching for it.

''They may not have the same passionate views about individual things that we had, like the Vietnam War, but they're very broad-minded,'' said Jenna Price, Journalism and social media lecturer from the University of Technology, Sydney.

She added that because many young people get news through Facebook, ''that doesn't mean it's all about Kim Kardashian''.

''Google has made us all different anyhow, in our thinking - it's changed all generations, not just young people. I don't know that that's a bad thing,''

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...