21 April 2013 - 12:43pm | posted by | 1 comment

Premier defends absence of $1.3 million SA state logo from websites

Ken Cato's origami-style logoKen Cato's origami-style logo

South Australian Premier Jay Weatherill has defended the absence of the state’s $1.3 million new logo from the Government’s own websites.

The logo does not appear on the South Australian government’s Tourism, Trade, Further Education, Primary Industries or the Economic Development Board sites, and is omitted from the homepages of the Premier's other portfolios of Treasury and the Arts SA sites.

"Government departments are progressively adding the brand to their materials where and when appropriate," Weatherill said.

"The brand is all over Adelaide Airport, it has been used at the Crows' opening round match at AAMI Stadium and by the South Australian Wine Industry Association, Defence SA and Food SA.

"Two weeks ago the brand was launched at an event in London. The rollout is already going very well with more than 100 companies and organisations expressing interest in using it."

The logo does appear on the Department of Premier and Cabinet site.

Opposition Leader Steven Marshall accused Weatherill’s Government of risking state commerce. "It is unbelievable that prominent Labor government websites aren't badged with the state's new brand - how can Premier Weatherill expect private industry to embrace the new brand if his own Labor Government won't?" he said.

Comments

22 Apr 2013 - 00:38
craigthomler

Rebranding a company is often a six-nine month process, while rebranding an entire state government can take years.

These types of 'gotcha' articles are ridiculous, particularly when directed towards an audience who understands communication.

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