Evian’s dancing babies are back! Evian unveils new spot created by BETC Paris

The nation’s favourite dancing babies are back in a new ad for Evian, created by BETC Paris.

The ad, entitled ‘Baby & Me’, rolled out on the brand’s Facebook and YouTube pages earlier this week, but will officially air on screen tonight, 21 April.

Additionally, a global brand campaign will see outdoor ads featuring portraits of adults and their baby versions facing each other, which will displayed in train stations and Metro platforms.

From mid-May, fans will also be able to download an app created by the agency in collaboration with production company B-Reel. It uses facial recognition technology to transform uploaded pictures of adults into "baby versions."

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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