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Evian’s dancing babies are back! Evian unveils new spot created by BETC Paris

The nation’s favourite dancing babies are back in a new ad for Evian, created by BETC Paris.

The ad, entitled ‘Baby & Me’, rolled out on the brand’s Facebook and YouTube pages earlier this week, but will officially air on screen tonight, 21 April.

Additionally, a global brand campaign will see outdoor ads featuring portraits of adults and their baby versions facing each other, which will displayed in train stations and Metro platforms.

From mid-May, fans will also be able to download an app created by the agency in collaboration with production company B-Reel. It uses facial recognition technology to transform uploaded pictures of adults into "baby versions."

Jennifer Faull

The Drum senior reporter Jen Faull provides news and insight on the latest developments in retail and FMCG.

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