21 April 2013 - 2:31pm | posted by | 1 comment

Evian’s dancing babies are back! Evian unveils new spot created by BETC Paris

The nation’s favourite dancing babies are back in a new ad for Evian, created by BETC Paris.

The ad, entitled ‘Baby & Me’, rolled out on the brand’s Facebook and YouTube pages earlier this week, but will officially air on screen tonight, 21 April.

Additionally, a global brand campaign will see outdoor ads featuring portraits of adults and their baby versions facing each other, which will displayed in train stations and Metro platforms.

From mid-May, fans will also be able to download an app created by the agency in collaboration with production company B-Reel. It uses facial recognition technology to transform uploaded pictures of adults into "baby versions."

Comments

12 Mar 2014 - 10:37
alessiabarbieri98
0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...