Evian’s dancing babies are back! Evian unveils new spot created by BETC Paris
The nation’s favourite dancing babies are back in a new ad for Evian, created by BETC Paris. The ad, entitled ‘Baby & Me’, rolled out on the brand’s Facebook and YouTube pages earlier this week, but will officially air on screen tonight, 21 April. Additionally, a global brand campaign will see outdoor ads featuring portraits of adults and their baby versions facing each other, which will displayed in train stations and Metro platforms. From mid-May, fans will also be able to download an app created by the agency in collaboration with production company B-Reel. It uses facial recognition technology to transform uploaded pictures of adults into "baby versions."