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Boston Marathon sponsor Adidas launches ‘Boston Stands as One’ T-shirts

Adidas, an official sponsor of the Boston Marathon, has launched a T-shirt to support Bostonians affected by the bombings which took place on Monday.

100 per cent of the profits from sales of the $26.20 T-shirt (the price as a tribute to the 26.2 miles run in the marathon) will go to The One Fund Boston, which was set up to in the aftermath to help victims of the event.

Adidas America president, Patrik Nilsson, said in a release: “The selflessness and compassion demonstrated by the city of Boston, the first responders, the Boston Athletic Association and all marathon volunteers in providing assistance to the injured have stuck with us and inspired us.”

“We commend Boston - and those associated with the city and the marathon - for their reaction to this very challenging situation. We applaud them for standing together as one on Monday and in the days which have followed.”

The T-shirts can be purchased from the Adidas website.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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