21 April 2013 - 12:28pm | posted by | 0 comments

Ad of the Day: Axe - Stairs

Lynx has made it clear that nothing beats an astronaut - ever. So where do you take the campaign from there? There's only one answer: you, shower-gel-using-man, become the astronaut himself.

This lovely ad with its exquisite attention to detail - the abandoned lingerie, the mp3 earbuds next to the discarded helmet, the still-smouldering space suit - are all deliciously filmed, and its dramatic POV, cinematic music and atmosphere of imminent revelation are a pleasure from start to finish.

Especially clever - once again - is the use of a man who's not impossibly buff and lantern-jawed... though his assured, next-door-James-Bond smile is irresistible when you consider that he's just landed his rocket pod on the tarmac outside. Superb

Agency: Bartle Bogle Hegarty
Creative Director: David Kolbusz
Creative: Gary McCreadie / Wesley Hawes
TV Producer: Ruben Mercadal
Production Co: Blink
Director: Tom Tagholm
Producer: Bruce Williamson
Executive Producer: James Bland
Photography: Vincent Warin
Production Designer: Andy Kelly
Production Manager: Ellie Britton
Post Production: Framestore
Editing House: Stitch
Editor: Tim Hardy
Audio: Wave
Sound Designer: Aaron Reynolds
Music Production: Beacon Street Studios

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