Ad of the Day: Axe - Stairs

Lynx has made it clear that nothing beats an astronaut - ever. So where do you take the campaign from there? There's only one answer: you, shower-gel-using-man, become the astronaut himself.

This lovely ad with its exquisite attention to detail - the abandoned lingerie, the mp3 earbuds next to the discarded helmet, the still-smouldering space suit - are all deliciously filmed, and its dramatic POV, cinematic music and atmosphere of imminent revelation are a pleasure from start to finish.

Especially clever - once again - is the use of a man who's not impossibly buff and lantern-jawed... though his assured, next-door-James-Bond smile is irresistible when you consider that he's just landed his rocket pod on the tarmac outside. Superb

Agency: Bartle Bogle Hegarty

Creative Director: David Kolbusz

Creative: Gary McCreadie / Wesley Hawes

TV Producer: Ruben Mercadal

Production Co: Blink

Director: Tom Tagholm

Producer: Bruce Williamson

Executive Producer: James Bland

Photography: Vincent Warin

Production Designer: Andy Kelly

Production Manager: Ellie Britton

Post Production: Framestore

Editing House: Stitch

Editor: Tim Hardy

Audio: Wave

Sound Designer: Aaron Reynolds

Music Production: Beacon Street Studios