Ad of the Day: Axe - Stairs

Lynx has made it clear that nothing beats an astronaut - ever. So where do you take the campaign from there? There's only one answer: you, shower-gel-using-man, become the astronaut himself.

This lovely ad with its exquisite attention to detail - the abandoned lingerie, the mp3 earbuds next to the discarded helmet, the still-smouldering space suit - are all deliciously filmed, and its dramatic POV, cinematic music and atmosphere of imminent revelation are a pleasure from start to finish.

Especially clever - once again - is the use of a man who's not impossibly buff and lantern-jawed... though his assured, next-door-James-Bond smile is irresistible when you consider that he's just landed his rocket pod on the tarmac outside. Superb

Agency: Bartle Bogle Hegarty

Creative Director: David Kolbusz

Creative: Gary McCreadie / Wesley Hawes

TV Producer: Ruben Mercadal

Production Co: Blink

Director: Tom Tagholm

Producer: Bruce Williamson

Executive Producer: James Bland

Photography: Vincent Warin

Production Designer: Andy Kelly

Production Manager: Ellie Britton

Post Production: Framestore

Editing House: Stitch

Editor: Tim Hardy

Audio: Wave

Sound Designer: Aaron Reynolds

Music Production: Beacon Street Studios

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff