Reckitt Benckiser UK consolodates digital advertising activity into TMW

Reckitt Benckiser UK, one of Britain’s largest advertisers has appointed TMW to handle its digital advertising activity across its brand portfolio, including Finish, Vanish, Dettol and Nurofen.

The appointment will see TMW work alongside Havas Worldwide as Reckit Benckiser consolidates its digital advertising activity.

Jerome Lemaire, UK marketing director for Reckitt Benckiser commented: “As one of the UK’s major advertisers with some of the country’s best known brands, digital has become an increasingly important part of the overall marketing mix. Up to now we have used a variety of digital agencies across the brands and while this has resulted in the creation of some memorable and effective campaigns we felt the time was right to bring in one agency who could give us consistency across the portfolio.”

He added that the appointment of TMW did not affect the position of Havas Worldwide as its lead agency in the UK.

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Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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