He said what now?! This week's Viral Video Chart will almost certainly make you do a double take. Well it will if you're as childish as us anyway.
Ship My Pants, the cheeky new spot from Kmart, goes straight in at number one in the Brand Chart after being shared more than 350,000 times on social media over the last week.
It beats a similarly bawdy new entry from Irn-Bru, crazy Ken Block rallying antics for GoPro and some home truths from Dove to the top spot in this week's chart.
The charts are compiled with the Viral Ad Network and are based on the number of shares each video has received on social media over the last seven days.