DC Thomson begins to rollout responsive digital platform with Clock
Publisher DC Thomson is working with Clock to create responsive digital platforms for all of its websites, with The Courier being the first site to show the changes.
Clock is designing a complete digital front end system and Atex is providing the CMS for five of the publisher’s newspaper titles and its energy supplement; with the changes to make the site automatically adjust layout and optimise content to suit readers’ digital viewing devices.
Kirsten Morrison, DC Thomson head of digital (newspapers), said: “We went through an extensive process to make sure we found the right partner for our business. Quite simply, we were blown away by Clock’s approach. They had the enthusiasm, creativity and insight to re-energise our titles. They also had the technical skills required to pull off this highly complex project to a scale that can service our business as it continues to evolve.
"Our new digital platforms will allow us to make our content accessible to a new generation of readers and enable us to expand our growing international following. It also opens up great new opportunities for advertisers and sends a clear message that DC Thomson is a company to watch out for.”
The aim is to promote digital content on tablet, PC or phone, using OS or Android platforms.
Content created with:
Clock Limited
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