Peugeot rolls out multi-region campaign to promote 208 GTi

A multi-region campaign to promote Peugeot’s new 208 GTi has been created by BETC Paris.

The film has been adapted for 10 different markets and will centre around a musician who is inspired to improvise on his electric guitar.

The 18-month campaign will run across print, outdoor, cinema and online, with media planning and buying by Havas Media & OMD (UK), and production through Les Télécréateurs.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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