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Peugeot rolls out multi-region campaign to promote 208 GTi

A multi-region campaign to promote Peugeot’s new 208 GTi has been created by BETC Paris. The film has been adapted for 10 different markets and will centre around a musician who is inspired to improvise on his electric guitar. The 18-month campaign will run across print, outdoor, cinema and online, with media planning and buying by Havas Media & OMD (UK), and production through Les Télécréateurs.

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