12 April 2013 - 1:00pm | posted by | 0 comments

IKEA invites public to make most of their garden in new campaign

IKEA invites public to make most of their garden in new campaignIKEA invites public to make most of their garden in new campaign

IKEA is set to launch a new campaign tomorrow, Saturday 12 April, which invites the public to ‘Make more of your Garden’, and battle the garden gnomes who want to keep the garden boring.

Created by Mother London, the campaign features a 60 second ad, as well as 30 and 10 second cut downs, and a two minute music video, as well as outdoor, press and online ads.

Freddy Mandy, creative director at Mother, said: “To us, gnomes symbolize the lacklustre state of the nation’s gardens. They are tired, old fashioned and uninspired. So we imagined the gnomes’ reaction to a family installing new, exciting, modern garden furniture into their territory. It sparks a turf war, quite literally.”

The campaign is intended to inspire people to give as much thought to how they furnish their outdoor space as they would any room inside of their house

Peter Wright, IKEA UK and Ireland marketing manager, said: “With the third burst of our ongoing brand campaign it’s our ambition to continue the revitalisation and transformation of the IKEA brand in the UK and Ireland. Our goal is for the ‘Make more of your garden’ campaign to raise awareness of the wide range of outdoor solutions available in the IKEA store that can help them transform their outdoor space. It will demonstrate how easy and affordable it is to treat your outdoor spaces just like any other room in the home, ultimately encouraging consumers to choose IKEA for all of their outdoor home furnishing needs.”

The ads will run until early June.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...