DairyCo works with Creative Jar on animation project

DairyCo has engaged with Creative Jar as part of its latest marketing campaign which is based on the concept of life without dairy.

The digital marketing agency has worked with DairyCo to produce an animation highlighting the role dairy plays. The pop-up book style animation begins with breakfast, incorporating all the dairy products we know and love, and then takes a journey through the city into the countryside. It’s here that the story unfolds into a dairy farm featuring a ‘glamping’ campsite and a farmer looking after his prime cow.

The animation aims to showcase the significance of the countryside and dairy farms as a whole it also complements a new online resource from DairyCo that gives city dwellers a guide to the country as well as 10 rules to get the most out of the countryside.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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