12 April 2013 - 2:31pm | posted by

Daily Record set to launch freesheet The Aberdonian and it will not "cosy up to vested interests," says Alan Rennie

Daily Record chief Allan Rennie has said new weekly freesheet The Aberdonian, set to launch next week, will "not cosy up to vested interests". The 32-page paper is expected to reach 40,000 readers and will be distributed as an insert in the Daily Record and across selected retailers and businesses. The first edition will be available on 18 April. Group editor of Media Scotland, Murray Foote, has been appointed editor and the editorial team will include journalist Charlie Gall and sports writer Michael Gannon. Editor in chief of Media Scotland, Allan Rennie, commented: "At the back of the newspaper our coverage will be devoted to grass-roots sports. We will not be wedded to any single political party or cosy up to vested interests. "We promise a platform for alternative voices to generate informed debate about local issues. The only opinions that matter are of those of the people living and working in Aberdeen." The launch will be accompanied by a TV, radio and outdoor marketing campaign and its editorial team will also produce content for more coverage of the north-east for the Daily Record. "This is a big, brave statement of intent from Media Scotland and a clear signal that we will invest in local news," added Foote. ABC figures for February showed a year-on-year drop in circulation of almost 10 per cent, adding to a pattern of decline for the Scottish daily, while the Sunday Mail reported a significant drop of 22 per cent for the same period.

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