12 April 2013 - 4:48pm | posted by | 0 comments

Big Cola launches global brand campaign created by Saatchi & Saatchi Thailand

Big Cola recently launched a global ad campaign to promote it's "Think Big" concept, featuring guerilla street art, POS, sponsorships and social media.

A TV advert for the campaign - created by Saatchi & Saatchi Thailand - which shows a zookeeper living his dream of being a conductor by turning the animals into an orchestra, will run in more than 20 countries.

Executive creative director of Saatchi & Saatchi Thailand, Joel Clement, said: "It was a great challenge to create a big, simple yet powerful brand idea that translates globally among so much cola competition."

Big Cola was founded during wartime conditions in Peru and has grown to become a recognised brand in several countries.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...