12 April 2013 - 4:48pm | posted by | 0 comments

Big Cola launches global brand campaign created by Saatchi & Saatchi Thailand

Big Cola recently launched a global ad campaign to promote it's "Think Big" concept, featuring guerilla street art, POS, sponsorships and social media.

A TV advert for the campaign - created by Saatchi & Saatchi Thailand - which shows a zookeeper living his dream of being a conductor by turning the animals into an orchestra, will run in more than 20 countries.

Executive creative director of Saatchi & Saatchi Thailand, Joel Clement, said: "It was a great challenge to create a big, simple yet powerful brand idea that translates globally among so much cola competition."

Big Cola was founded during wartime conditions in Peru and has grown to become a recognised brand in several countries.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

Maximising an Industry Changing Story

24/11/2014
In November 2014, WOW air announced £99 fares (yes, that’s...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...