12 April 2013 - 4:48pm | posted by | 0 comments

Big Cola launches global brand campaign created by Saatchi & Saatchi Thailand

Big Cola recently launched a global ad campaign to promote it's "Think Big" concept, featuring guerilla street art, POS, sponsorships and social media.

A TV advert for the campaign - created by Saatchi & Saatchi Thailand - which shows a zookeeper living his dream of being a conductor by turning the animals into an orchestra, will run in more than 20 countries.

Executive creative director of Saatchi & Saatchi Thailand, Joel Clement, said: "It was a great challenge to create a big, simple yet powerful brand idea that translates globally among so much cola competition."

Big Cola was founded during wartime conditions in Peru and has grown to become a recognised brand in several countries.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...