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Big Cola launches global brand campaign created by Saatchi & Saatchi Thailand

Big Cola recently launched a global ad campaign to promote it's "Think Big" concept, featuring guerilla street art, POS, sponsorships and social media. A TV advert for the campaign - created by Saatchi & Saatchi Thailand - which shows a zookeeper living his dream of being a conductor by turning the animals into an orchestra, will run in more than 20 countries. Executive creative director of Saatchi & Saatchi Thailand, Joel Clement, said: "It was a great challenge to create a big, simple yet powerful brand idea that translates globally among so much cola competition." Big Cola was founded during wartime conditions in Peru and has grown to become a recognised brand in several countries.

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